Best of brands that drive the demand

We partner with brands that drive demand in the market. Our relationships with OEMs are direct, while products are supplied through their distribution channel. Together with our OEM partners, we forecast demand, track trends, and coordinate promotions and after-sales support.

Our top brand partners include:

Lenovo Brand Logo
HP Brand Logo
ASUS brand logo
Epson brand logo
Crucial by Micron brand logo
Lenovo Brand Logo

We are tier 1 partners for Lenovo where we negotiate, interact, and deal directly but route all procurement through bigger distributors. Known for its history of innovation in the technology industry with detachable, hinge designs and portable computing, our association with Lenovo has always been at the top and we’ve been accoladed the Lenovo consumer and commercial partner of the year award.

Our top brand partners include:

Lenovo

We hold tier 1 partner status with Lenovo, dealing and negotiating directly while routing procurement through larger distributors. Known for its history of innovation, from detachable and hinge designs to portable computing, our association with Lenovo has stayed strong, and we have been awarded the Lenovo Consumer and Commercial Partner of the Year award.

HP

We have been HP's certified Business Partner since 2003. As their partner, we stock a comprehensive range of personal computers, monitors, workstations, gaming units and printers. HP introduces new products and technologies year on year, and together we commit to supplying the latest range to resellers and sub-distributors.

ASUS

ASUS is a globally recognized technology brand, and we are their authorized distributor across the Middle East and African markets. ASUS product lines continue to evolve with smarter devices, driven by ongoing investment in technology. Our long-standing partnership with ASUS lets us supply laptops, desktops, displays and gaming units to resellers and sub-distributors across the region.

Epson

Epson is known for its technologies in printing and imaging. Our long partnership with Epson has established us as their master reseller, second in line to their main distributors. As their platinum partner, we distribute their printers, projectors and scanners, and provide support before and after the sale.

Crucial

Crucial is a brand of computer memory and storage products manufactured by Micron Technology. As official distributors of Crucial by Micron for the MENA region, we supply reliable memory and storage products to our reseller network. Handling large SKU volumes monthly and shipping to countries worldwide, we have grown into their largest, number one distributor. Together with Micron, we keep pace with regional storage demand at competitive prices.